The Journal.

What really helps when life happens: gifts, stories, insights

& The Art of Showing Up

I’m obsessed with understanding what helps women when life happens, and I’ve built a gifting platform from their answers.

Hi, I'm Kate and somewhere between new babies, burnout, peri shifts, heartbreak, illness and fresh starts, I realised something big:
we desperately want to show up for the women we love… but most gifts don’t actually help.

The world keeps selling noise, pretty things, filler things, “I hope this lands” things instead of support.

So I did the opposite.
I asked hundreds of women what truly helped when life got real.
Their honesty shaped a new way to gift; one built on care, connection, and easing her load - not adding to it.

We Are The Helpful exists for those moments when someone in your inner circle is going through it, and you want to get it right. A place to find gifts that meet her in the messy middle, hold her hand, and remind her she’s not doing any of this alone.

This is gifting that genuinely helps.
And I’m here to help you give it.

Real Gifts

Real Gifts: This is Incense

This is Incense: “Out of the blue my beautiful friend sent a stunning set of incense, with the most amazingly calming, nurturing scents that made the newly renovated house smell like a...

Real Gifts: Pots for Tots

Best Seller Bundle from Pots for Tots: “This box of meals for my two young kiddies came at the best possible time and helped me enormously. I had just returned to work and started a...

Real Gifts: FieldGoods

“Receiving a box of beautiful, delicious food felt like a hug from home. I was in a period of deep grief, living on the other side of the world from family and solo parenting our three...

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So, What Helped?

Your Stories

"I didn't want to complain, but I was struggling".

Rebecca has mastered the art of figuring sh*t out. Resourceful, deeply contemplative, and innately attuned to her surroundings, I was intrigued to hear her story of moving into the dilapidated house she and her husband are also restoring.

“More time / Less guilt”.

An intimate share of an unexpected overseas move and what those closest did to show up and support when it was truly needed.

“I was so busy being a mum, I didn’t have time to be a daughter.”

Working so closely with Kate to build her vision for We Are The Helpful, we talked more intimately about her experience of losing her mum than we might have otherwise. Her words were as ever poignant, honest, and reflective, but this simple, disarming phrase struck me as so universally relatable.

Your Stories: Read More

Journal

Welcome, Anara Skincare (A Brand We’re So Excited About)

Every now and then, a brand crosses my path that makes me stop, breathe, and think, yes, this is what we’re here for.

That’s exactly how I felt...

The Skin You’re In: Postpartum, Hormones, and The SABI Ritual That Helps You Rebuild

Here's a Helpful Gift PSA I had to share: after my second baby, my skin broke out all around my chin and somehow looked both oily and dull (I’m a true overachiever…) It turns out,...

Grounding Rituals for Calm & Connection - A Gentle Habits Guide

Gentle Habits have just dropped some beautiful new colour-ways in their incense holders and Positive Outcomes Journal (we love anything peach - so were immediately onboard), and it has inspired...