That one question has led me to hundreds of conversations, deep research, and invaluable insights into what truly helps when life happens. Whether it’s busyness, overwhelm, excitement, new life, loss, illness, recovery, marriage, divorce, parenting, menopause, career highs and lows—the list goes on.

My reason? I don’t believe we should navigate these moments alone. But as life gets busier, it often feels like we are. Strangely, even with everything at our fingertips, showing up for the ones we love can feel harder than ever. And it’s not because we don’t care (we do); it’s because we don’t always know how.

What if helpful gifting—gifting that truly supports and uplifts—was easier?

What if we started sharing stories, insights, and real-life experiences to help ourselves and our loved ones through life’s hardest (and even happiest) transitions?

What if those insights reshaped how we think about group gifting, turning it into something more meaningful—something that allows a community to rally around a friend or family member when they need it most?

Three years later, I’m incredibly proud to say that these learnings have led to We are The Helpful—a curated gifting marketplace focused on gifting help, not just stuff. And now, the site is live.

Every product and service featured is informed by real customer stories—the experiences I’ve gathered from countless conversations about what truly helps. We are The Helpful is designed to answer the question: "How can I support them through this?"—whether that means a small gesture or a group effort to provide meaningful care.

This is just the beginning. The more I learn, the stronger the site becomes. So if you have a story to share, feedback, or insights, I would love to hear from you. We are The Helpful is built on your experiences—on what actually made a difference when life happened.

So tell me—what helped you most?

I’d love to hear your story (and I mean that—you can contact me here).

Kate x