Meet Emma, Co-Founder and CEO of TBCo

At We Are The Helpful, we're delighted to feature TBCo throughout a number of our gift edits.  A proudly Scottish brand, TBCo is known for its beautifully crafted, sustainable wool...

Meet Anna, Co-Founder & CEO of The Sabi

Some brands just get it - what it means to truly support someone through life’s big (and small) moments. 

The Gifts She Needs When Life Happens

Life happens - the big, the small, the joyful, and the heartbreaking. And when it does, you want to be there for the women in your life. Because...

You’re Not a Sh*t Friend, You’re Just Running on Empty

Life is full-on, and keeping up with friendships can feel impossible. Between work, family, and the never-ending to-do list, it’s easy to feel...

Our Gifting Philosophy for New Mums

Motherhood is one of the most transformative experiences in life - beautiful, overwhelming, exhausting, and full of love all at once. And yet,...

The Best Gifts for a New Mum – Thoughtful Ways to Show Up

Becoming a mum is one of life’s biggest shifts.  It’s...

The Art of Showing Up Through Grief

Knowing how to support someone experiencing grief and loss can feel overwhelming.

What do they need? What should you...

What to Say When Someone Dies: Finding the Right Words in Life’s Hardest Moments

There are few moments in life more difficult than hearing that someone has lost a loved one. 

The weight of their grief can...

We are The Helpful Started with a Question: How can I help her through this?

That one question has led me to hundreds of conversations, deep research, and invaluable insights into what truly helps when life happens....

The Sandwich Generation: Why Helpful Gifting is more needed, by more people, than ever before

Move over Avo-on-Toast, there’s a new food analogy in town and Millennials, it’s coming for you.

As a decade your 30’s used to be considered the sweet spot. You’ve established your...