The duality of reality

In our pursuit to design and build our Helpful gifting platform, we've spoken to hundreds of women to understand their experiences, and what helped them through (or what would have).  And...

Letter from our Founder

Hi, I’m Kate, and I have a question for you.

How many times have you witnessed someone you love experience something tough (even when the reason is good) and found yourself saying,...

FOOD: The most Helpful gift for new parents

Image:  The Food Doula

New parents have spoken about what they wish they had been given in the early weeks and months of parenthood, and spoiler, it wasn’t a teddy or...

A letter from new parents everywhere

Words by Hannah Webster, Midwife and Co-Founder of Grow + Gather

Dear friends and family,

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2025: The year of Sisterhood

We’ve said it, 2025 is the year of Sisterhood; prioritising it, celebrating it, expanding on it, sharing it and nurturing it.