At We Are The Helpful, we're delighted to feature TBCo throughout a number of our gift edits.  A proudly Scottish brand, TBCo is known for its beautifully crafted, sustainable wool blankets, homewares, style and pyjamas - designed to bring warmth, comfort, and timeless style to everyday life.

Since moving to Edinburgh, I’ve seen firsthand how TBCo is a much-loved, go-to brand for nearly everyone I’ve met. Their pieces are more than just beautiful - they’re thoughtful, sustainable and designed to be cherished for years to come.  As a B Corp-certified brand, they’re committed to using natural and recycled fibers, ensuring every piece is as kind to the planet as it is to the person receiving it.

Perfect for gifting (and self gifting if I may say so....!), TBCo’s blankets wrap someone in comfort, while their cosy socks and stylish hats offer everyday warmth and care.  Whether She Needs rest, cozy warmth, protection from the elements, or simply a moment of calm, these pieces bring comfort in all the ways that matter.  

That’s why they belong in our Partnership Collective - where gifting is all about supporting well-being, one thoughtful piece at a time.

Let's get to know Emma, Co-Founder and CEO of TBCo better.

Your name and role with TBCo?  Emma Macdonald, Co-Founder & CEO

Why did you start TBCo?  My career started in fashion working as a buyer for a large retailer in the UK, and I saw how so often profit was put ahead of people and the planet, and I wanted to create a business that proved things could be done differently, which was the driver when creating TBCo.

Growing up my mum was always into fashion and interior design and loved a clashing print or colour block. So I have always had a love of beautifully designed, high-quality textiles that outlast fast-fashion trends and bring that element of joy. One of my favourite parts of my job is getting to work with our amazing designers and manufacturing partners to come up with new and innovative collections.

Tell us about TBCo:  Elevate your every day with TBCo, a B Corp-certified brand on a mission to create design-leading accessories that add the finishing touch to your outfit and home. TBCo focuses on using natural and recycled fibres to create easy-to-style statement pieces that positively impact, your outfit, home and the planet. TBCo’s commitment to sustainability is reflected in their Positive Impact Pledge, where 2% of every purchase supports the planet and those in need.

What has been the most impactful and helpful gift you've received from a loved one and why?  I think the most impactful and helpful gift for me was probably just after our twins turned 1 and we had just moved house with 3 kids and it felt like a never ending cycle of weening, cleaning, trying to get them to nap and not getting much sleep myself. My mother-in-law then offered to take us on a week-long holiday to an all-inclusive resort. That's not normally my kind of holiday, but getting looked after, having no cooking or cleaning and getting just a tiny bit more rest than we were getting at home was just what we needed.

Tell me 3 - 4 words that best describe your Inner Circle (you know, the ones who look after you while you're busy looking after everyone else):  Caring, Loyal, Supportive, Honest