Some brands just get it - what it means to truly support someone through life’s big (and small) moments. 

And The Sabi is one of those brands - thoughtful, nurturing and created with extensive knowledge and deep care.  They offer exactly the kind of products that are beautifully aligned to We are The Helpful, our gifting philosophy and our shared ethos of supporting and nurturing the Self & Sisterhood.

We’re so excited to welcome The Sabi into our Partnership Collective, bringing their beautiful range of products designed to soothe, support, and nourish during life’s many transitions. Whether it’s pregnancy, postpartum or simply the everyday need for a little extra care, The Sabi embodies what it means to show up in a way that truly matters.  And when I say 'show up', I don't only mean gifts for the ones we love, but for ourselves, too (I personally recommend The Rescue Set and The Calming Herbata Infusion).

I had a chat with Anna, Co-Founder and CEO of The Sabi, to learn more about her journey, the heart behind The Sabi, and the most impactful gift she's ever received.

Introduction: Anna, CEO at The SABI

The 'Why' behind the brand: After the birth of my first son, I suffered with postpartum depression that shook me to my core. It led me to leave a successful career in foreign direct investment and dedicate myself to changing the narrative for women facing hormonal imbalances. I thought I was ready for the ‘fourth trimester,’ but NOTHING could have prepared me for the emotional and physical toll it took. It challenged my identity, strained my relationships, and left me questioning my sense of purpose. 

For my second postpartum I was equipped with everything I had learned while building SABI, and enjoyed a completely different experience. Now, I’m on a mission to make sure other women don’t have to suffer as I did. I want to provide them with the tools and support they need to navigate their recovery, both physically and emotionally. I love building this business and watching our products and articles make a tangible difference in women’s lives, every day.

About The SABI: The SABI is a science-backed, hormone-conscious, naturopathic brand of skincare and functional herbal infusions to support women through every hormonal phase. With clean, purposeful ingredients, we empower women to balance their hormonal journey with products that nurture, restore, and revive from the inside-out.

What's the most impactful gift you've ever received: During my postpartum period, I cherished every gift I received that was for me, but one gift I particularly remember was a face mist that just helped to refresh me. It wasn’t all-natural - something I know better about now - but it refreshed me and offered a small lift that helped me face those early, exhausting moments, late nights and early mornings. It was a simple reminder of self-care when I needed it most.

Describe Your Inner Circle:

1. My business partner!  She never stops pushing, checking, and challenging me. She’s the one who brings the hard questions that make me double check myself, and keep me grounded and reflective.
2. The hugs and kisses from my boys (2 and 4 years old).  They’re my anchors, the ones who bring me back to reality when things get tough. They get me through absolutely everything.