We’ve said it, 2025 is the year of Sisterhood; prioritising it, celebrating it, expanding on it, sharing it and nurturing it. 

We talk about romantic relationships a lot, and for good reason; they’re a substantial aspect of our lives from the time our hormones started dominating the script.  Romantic relationships have the power to excite, intoxicate, devastate, nurture and hold us throughout the good and the bad times, and choosing a romantic partner is known to be one of the biggest and most important decisions we will ever make.

But, what about our platonic loves?  What about the ones who we live life with, side by side, through it all?  The friends we made when nervously starting school, university or a new job?  Or the magical girl in the bathroom that shared her eye liner after a few drinks, and became the companion you couldn’t imagine living without?

The friends who write back to the 3am texts, or send the five minute rambling voice notes sharing their challenges so we feel a little less alone.  The ones who turn up with a bag of crisps and a bottle of wine when we’re nursing a heartbreak or exhaustion from parenting, and those that cheer us on before a big meeting.

These relationships make a life.  They make us feel seen, heard and understood.  It’s not just about sharing the big stuff; it’s also found in the intimacy of seeing the mundanity, the every day ups and downs.  There’s nowhere to hide here, which means that we’re loved for truly being ourselves, we’re supported unconditionally, and we’re celebrated at every chance we get.   

So this year, we’re making 2025 all about the Sisterhood; because:

• Sisterhood reminds us of the power of vulnerability: As Brené Brown has emphasis in her work, vulnerability is the birthplace of connection and belonging. Women sharing their struggles - whether it’s caring for aging parents, building careers, businesses, losing loved ones, battling illness or raising children - creates authentic bonds and helps us foster deeper relationships, which are vital for emotional well-being.
• Sisterhood requires empathy as a connector: Empathy involves "feeling with people" and women can uniquely empathise with one another, as we face similar life challenges, creating an understanding that feels deeply supportive and comforting.
• Sisterhood is a support system:  Support systems thrive in environments of trust, connection, and shared values. Sisterhood provides this safe space where we can be our true selves while receiving the encouragement needed to keep moving forward (because forward is the only way to go).
• Sisterhood provides a sense of belonging and shared humanity:  A sense of belonging arises from being part of a community that accepts and supports us as we are. For many women, sisterhood offers that community - a place where shared experiences and mutual understanding create a sense of belonging that’s often hard to find elsewhere.  We were never meant to do this alone.

So, this year, what are you doing to prioritise, celebrate, expand, share and nurture the Sisterhood?  Whatever it looks like for you, we’d love to hear about it and learn how we can help make your connections stronger, and make it easier to show up when life happens; the good, bad, big and small.

After all, that’s why we exist; to ensure that the ones we love are never doing it alone.

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