Wild Heat, Wild Heart: Why a Sauna is the Gift We All Need Right Now

The sauna is having a moment. From backyard cabins in Hackney to new bathing clubs in New York, the ancient ritual of sweat bathing is being rediscovered as a modern necessity (The New York...

Gifts That Help in Life’s Foggy Moments

Since having a baby, I’ve been asking myself this question daily: what happened to my brain?

Emails left half-written. Tea gone cold (again). A pitch deck open in one tab, Paw...

This is Incense – Now Available in the UK

This is Incense, the cult Australian incense brand that celebrates ritual, is finally available in the UK. No more international shipping. No more customs delays. No more panic when your last...

When the Event Isn’t the Event: Showing Up in the Moments that Follow

We’re good at showing up for the event. The wedding, the baby shower, the funeral, the “ringing the bell” moment after cancer treatment, the divorce party. Balloons, flowers, the neat card with...

The Art of Showing Up: Why It Matters More Than Ever

We all know the phrase “actions speak louder than words.” But in real life? It’s the showing up that speaks volumes.

It’s the text that lands at just the right time. The meal that...

Meet Fran & Lou: The Beauty Standard

A Beauty Box That Actually Gets It

You know the feeling. You open a beauty box expecting a moment of calm, and find yourself wading through plastic filler, throwaway samples, and that...

Meet Sophie and Kirstie: The Co-Founders Behind Lighten the Load

At We are The Helpful, we’ve always believed in the power of practical support during life’s most challenging moments. That's why we’re incredibly excited to introduce Sophie and...

What I’m Doing Differently This Time: Kindness, Change, and My Fourth Trimester Anti-Gift Guide

I’ve been thinking a lot about change lately - not just the kind that’s visible (like a growing belly or an expanding to-do list), but the kind that quietly reshapes your entire life without...

The Power of Female Friendship: Why Connection Matters in the Messy Middle

At some point, most of us land in a place that doesn’t follow a script.. It’s not the thrilling start or the tidy conclusion - it’s the middle. Where you’re raising kids and caring for ageing...

Introducing àile holistic: Thoughtful Self-Care, Handcrafted in Scotland

At We are The Helpful, we believe the best kind of care is real, grounded and given with heart. That’s why we’re beyond proud to welcome àile holistic into our growing Partnership Collective - a...