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Hi, I'm Kate
I built We Are The Helpful for my people, and for yours.
It began when one of my closest friends, hundreds of miles away, was drowning in exhaustion and overwhelm. If I’d been there, I would have cleaned the house, fed the kids and made her tea while she had a nap. But I couldn’t.
I spent hours searching for something helpful to send - something to ease the load, make her feel seen, and remind her she wasn’t alone. But all I found were flowers and generic “stuff.” And it wasn’t enough. Not this time.
So I made the thing I couldn’t find. A place where gifts are more than gestures - they’re help. Where you don’t have to wonder what to send, because we’ve already thought about what will make the difference.
Because when life happens, we all need our people. This is how we show up.
Kate x
Why we're here
We’ve all been there, someone you love is going through it. And not just the neat, happy stuff. The big, blindsiding, messy stuff. Or the slow-burn exhaustion that grinds you down stuff.
You want to help. But you’re far away. Or you’ve got kids hanging off you. Or work’s relentless. Or life just won’t give you the time.
So you search. You click “gifts for new mums” or “get well soon gifts” and… it’s the same options: flowers, hampers, glossy “stuff” that looks nice but doesn’t actually help or reflect the depth of who you are to each other.
Somewhere along the way, gifting stopped being about showing up. And the cost? Connection.
What we do
We Are The Helpful is a UK gifting platform built for the moments that really make a life; the joyful, the hard, and the moments where everything is happening all at once.
Every single thing here has been chosen because it’s genuinely useful. Like, real life useful. As told to us by you and your experiences.
It’s gifting for:
- Moments, not just milestones: New motherhood. Illness and recovery. Grief. Burnout. Fresh starts. The messy middle. The magic amongst the chaos.
- Inner circle, not the masses: For your people. The ones you’d drop everything for.
- Helpful, not just pretty: Beautiful gifts that make a tangible difference.
- Ease, not overwhelm: We never add to the chaos, but help to ease it.
- Connection, not clutter: Gifts that feel like you’ve turned up at the door, even if you’re miles away.
Our Gifting Philosophy: She Needs
This isn’t just a marketplace. It’s the result of years of noticing, listening and asking the right questions.
Hundreds of conversations. Rounds of research. Stories told over wine. Strangers on trains. Friends in hospital rooms. Women in the thick of it, and the people trying to show up for them. My own lived experiences, and yours.
All of it has led to a deep understanding of what truly helps when life happens. And it does - to all of us.
Sometimes, flowers are exactly right. But often, she needs more.
She needs the kind of support that meets her where she’s at - practical, nourishing, connecting.
From that insight came six pillars of Helpful Gifting: Food + Nourishment, Help with the Kids, Connection, Self Care, Movement, Calm Home + Headspace.
This is our gifting compass. Our true north. It shapes every product, partner, and service you’ll find here.
She Needs is more than a philosophy; it’s an entirely new way of showing up.
And you won’t find it anywhere else.
