Real life. Real Moments. Real Gifts.

I’m obsessed with understanding what helps women when life happens, and I’ve built a gifting platform from their answers.

Hi, I'm Kate and somewhere between new babies, burnout, peri shifts, heartbreak, illness and fresh starts, I realised something big:
we desperately want to show up for the women we love… but most gifts don’t actually help.

The world keeps selling noise, pretty things, filler things, “I hope this lands” things instead of support.

So I did the opposite.
I asked hundreds of women what truly helped when life got real.
Their honesty shaped a new way to gift; one built on care, connection, and easing her load - not adding to it.

We Are The Helpful exists for those moments when someone in your inner circle is going through it, and you want to get it right.  A place to find gifts that meet her in the messy middle, hold her hand, and remind her she’s not doing any of this alone.

This is gifting that genuinely helps.
And I’m here to help you give it.

Lovely Words

I've been recommending you to looooads of lovely people. My friend who I sent the food bundle to said it was genuinely the best gift they had when they were in the thick of it 2 weeks pp x
My children are 20 and 22 now but I would have been blown away by one of your postpartum hampers when they were newborns. I'll definitely be ordering again.
Love this approach of mindful & intentional gifting

IN GOOD COMPANY: Featured from our Brand Collective

GENTLE HABITS

“Gentle Habits is all about finding moments of stillness, joy, movement, love, motivation and self-reflection. Rather than give you advice, we believe you have the answers within yourself. We create tools to prompt you to explore your daily rituals, rhythms and Gentle Habits.”

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THE BEAUTY STANDARD

THE BEAUTY STANDARD

“We started The Beauty Standard after recognising a gap in the market for a ready-made, premium gift that offers meaningful discovery in beauty and wellness. The beauty box space had become overcrowded with wasteful, throwaway products that lacked intention and lasting value.”

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THE SABI

THE SABI

“The SABI is a science-backed, hormone-conscious, naturopathic brand of skincare and functional herbal infusions to support women through every hormonal phase. With clean, purposeful ingredients, we empower women to balance their hormonal journey with products that nurture, restore, and revive from the inside-out.”

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