Curated Gift Edits for Life's Real Moments

Each edit is built from what hundreds of women told us actually made a difference when life happened. Curated to bring relief, connection and care - not clutter..

Real life. Real Moments. Real Gifts.

The Beginnings of a (very Helpful) Gift Obsession...

Hi, I'm Kate and I started We are The Helpful because somewhere between new babies, burnout, peri, fresh starts, illness, heartbreak and loss, I realised how often we want to show up - but don’t know how.

The world keeps selling us gifts that fuel consumption, not connection. Pretty boxes and flowers that add to the noise, not ease it.

So I started researching, and have since had hundreds of conversations with women about what truly helped when life got real. Their answers built this.

My purpose is simple: to create a destination you can turn to when someone in your inner circle is going through it. An alternative gifting space - and a quiet companion - to help you show up thoughtfully, meaningfully, and remind them they’re never doing it alone.

Our gifting philosophy is to make her feel seen, supported, and loved - to meet her in the messy middle and hold her hand. Because that’s what we do for the people we love. And I’m here to help.


Lovely Words

Love this approach of mindful & intentional gifting
This website and approach to gifting is SO needed. I can't wait to see it grow, thank you x
The gift I bought from you nearly brought my friend to tears, she LOVED it!

IN GOOD COMPANY: Featured from our Brand Collective

GENTLE HABITS

“Gentle Habits is all about finding moments of stillness, joy, movement, love, motivation and self-reflection. Rather than give you advice, we believe you have the answers within yourself. We create tools to prompt you to explore your daily rituals, rhythms and Gentle Habits.”

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THE BEAUTY STANDARD

THE BEAUTY STANDARD

“We started The Beauty Standard after recognising a gap in the market for a ready-made, premium gift that offers meaningful discovery in beauty and wellness. The beauty box space had become overcrowded with wasteful, throwaway products that lacked intention and lasting value.”

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THE SABI

THE SABI

“The SABI is a science-backed, hormone-conscious, naturopathic brand of skincare and functional herbal infusions to support women through every hormonal phase. With clean, purposeful ingredients, we empower women to balance their hormonal journey with products that nurture, restore, and revive from the inside-out.”

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